Column Writing Pros and Cons
by Jackie Houchin
Column Writing sounds so, well, so glamorous to me – a daily, weekly, or monthly byline with a
headshot. Readers loving me, looking forward to my next article, writing to me...
Head swelling stuff for sure.
Unlike the other gals on this blog, I'm not a novelist. I've
attempted writing short stories and had ONE flash story published, but the
whole... character arc, rising and falling action, three act structure, dying-to-self
climax... I just can't get it all to work. Maybe that's why I got into the newspaper
writing and book reviewing business. Telling someone else's story – now THAT I
can do.
My first book review was published
in a local "rag" (The Foothills Paper) with the greatest of
ease. The editor asked for another
review, and then started sending me out as a "cub reporter" covering
local events, writing human interest stories, and doing local business
profiles. I loved seeing what was
happening around town, "shooting" dignitaries, writing it all up. My
favorite was interviewing people and telling their stories. (See my "Interview
Techniques" on this blog http://bit.ly/1LKyVvf
)
My words and photos, in print every week. It's a real high.
Give me a press card, an assignment, a Wednesday deadline and I was in
writer-heaven. I'll admit, I got a bit
"cocky" when I started getting front page and multi-part stories. That's
when I began to wonder...could I segue from a "stringer" into a columnist?
What would it be like to have my own
permanent spot on page three?
It was then I happened on *Lydia E. Harris' article,
"Is Column Writing for You?" What I learned from it made me decide to...
well, let me share her wisdom first. She
asked NINE questions to consider before taking the leap. I'll list them, and show how I came to my
"final decision."
1. Do you have an
idea for a column TOPIC? She told us to
consider our profession, hobbies, life experiences.
I had several I could choose from: aspects of writing,
photography, horse keeping, Bible commentary. A "Dear Abby" type column would be fun, but who was I to tell
other people how to solve their problems? I had to look at each idea closely and see
if I could generate an ongoing column from any of them. (Kind of slim, I had to admit.)
2. How will the commitment
impact your family? Do you have TIME to take on a new, ongoing writing
assignment?
As I chewed on my cheek, I looked at the things in my life
that might have to be set aside. Of course that depended on how often my column
would appear, wouldn't it?
3. Is money an issue?
I hadn't considered money much. Sure I got paid for the
stories and photos that ran in the newspaper, but would a column garner more
money? Any money? (Note to self: check this out.)
4. Can you accept
criticism from readers? If your writing is controversial, you may receive
negative feedback.
Eek! No, I'm not good
with criticism. But wouldn't my column
be "nice" and safe? I'd been
expecting "atta-girl" letters, not confrontations. (I looked over my
possible topics list and crossed off Bible commentary.) I also had to consider the fact that my
newspaper editor DID thrive on controversy and heated letters exchanged. Would
he allow me a cute little column? (Um... nope.)
5. WHY do you want to
write a column? Is it to share your expertise, shape lives, develop
credentials? Do you want a built-in writing market? Do you want to gain
recognition and build a platform?
These questions were getting harder. Did I really have "expertise" on
any of my topic ideas? How would tips on horse keeping shape people's
lives? How about name recognition? I already had that with my weekly stories
and photos. (Note to self: develop MORE
topic ideas!)
6. Are you good at
generating ongoing ideas for your topic? (Here she gave a short challenge: Pick
a topic that interests you and quickly list 10-20 column ideas.)
Um... how about two?
7. Are you motivated
to complete columns regularly and meet deadlines?
Deadlines were not a problem. I did my best writing when I
was coming down to the wire on a midnight deadline. But, what if I couldn't come up with enough
ideas on my column topic? Would I get
bored? Get sloppy? Want to quit quickly? Would I let the editor and the readers – my dear
sweet readers – down?
8. How often would
you want to write a column?
The stars in my eyes were quite dim by now. I wasn't sure I
could do this column writing thing. The
vision of a fascinating and well-read weekly column was fading into the mist. Writing it seemed like climbing Mount Everest.
Or a prison I'd be locked into for the rest...of...my...life.
Her last question was a hum-dinger.
9. SHOULD you write a
column? It depends on how you answered the above questions. If you have
something to say, can say it well, and find a market, then the answer is
probably yes.
Sadly disillusioned, I had to admit my answer was "no." I was a cub reporter, a stringer, for a rag
newspaper, in search of that great investigative story that would win me a Pulitzer! (Okay, maybe not that!)
But she continued with a bit more advice if your answer was
"yes."
1. Carefully select a
title for your column. If possible make your title distinctive by including
your name in it.
2. To find a market,
start with a local publication and prepare several sample columns. Submit them
with a proposal and cover letter to introduce yourself and the need for the
column. (Don't discuss pay!)
I retired from newspaper writing when I moved south to
Orange County four years ago. I never attempted to write a column, but I did
have my own News Website for some years, and now I write on three blogs; THIS ONE,
my eclectic "Here's How it Happened" (http://bit.ly/1Qb9osi
) and my "Morning Meditations; Beginning the Day in God's Word" (http://bit.ly/1oAbZVq ).
Hey... a blog is a column of sorts, right?
* "Is Column
Writing for You?" by Lydia E. Harris, Christian Communicator, September,
2011