An Interview with "Rubes" Cartoonist, Leigh Rubin by Jackie Houchin

A cartoon is a mini (micro) short story, often told in a single panel. Astonishingly cartoons tell the "beginning, middle and end" of a story in a single line! How does a cartoonist DO that?  

Okay, okay, I know, a "picture is worth a thousand words," but still, you have to envision the picture, and then create that "line."

Leigh Rubin – a man I met decades ago when I went to his family's print shop for some business cards – has created the now nationally syndicated Rubes® cartoons. Most times his cartoons are tongue-in-cheek, plays-on-words, or puns. Sometimes, you have to think about them for a minute to "get it." But don't good stories and books do that too?

Hi Leigh, thanks for stopping by Writers in Residence.

Take us back to the beginning of your story. Your first paperback collection was published in 1988, how did your signature cartoon series originate?  What gave you the idea for animal (and vegetable) humor? 

I had been walking through a drug store in 1978 and passed by the greeting card section. There were these very simply drawn cards with very fun and silly puns called

"Animal Farm" by Sandra Boynton. They were terrific and much different than your standard Hallmark card. It was at that moment I thought "Why don't I start my own greeting card line?" 

I had been working at my folks print shop since high school so I knew how to run a press, do layout and design, etc. Of course I was majoring in advertising arts in college at the time so everything just sort of clicked. I started the card line in 1979. 

Skip ahead a couple of years….I was getting burned out doing both the card line and working at the print shop. 

I happened to be doodling around and made my signature character into a musical note. Then I started writing silly little puns to go along with the notes and Notable Quotes was born.

Jump ahead a couple more years and I was doing a book signing at a bookstore in Lancaster, California, with my first cartoon collection of Notable Quotes. The entertainment editor at the paper had written a little feature about the event. He and I became friends and it wasn't long after that he asked if I'd like to draw a cartoon for the local paper. I jumped at the chance. 

On November 1,1984 the first Rubes® was published. 

At first you were self-syndicated. What does that mean? (Leigh is now represented nationally and internationally by Creators Syndicate.)

Self-syndication means that instead of a syndicate, which is a company that markets and hopefully sells your cartoons, that you (the cartoonist) have the pleasure of being rejected first-hand instead of the newspaper or publication telling the sales rep for the syndicate that they are not interested in your cartoon .

It also means that you "get to" make the sales, send out promo material, do the billing, chase down the people who owe you $$ and experience all the pleasure of running your own business.

Readers are always interested in process. Novelists and short story writers use the question, "What if?" to jump start their imagination and get the creative juices flowing. Describe how a cartoon that "delights millions daily" comes into being at your hands. 

My average day starts with a cup or two or three of whatever coffee my wife happens to brew that day. (I'm not all that picky.) It's all downhill from there. If I didn't wake up in the night with an amazing flash of humorous inspiration (yes, it still happens now and then) then it's all just "winging it" with a mixture of doodling and daydreaming with a heapin' helping of erasing thrown in for good measure. 

Call me old-fashioned but I still actually physically draw with a pencil on paper. There is something very satisfying with holding an original piece of art. Equally satisfying is tearing up the paper you struggled with all day because the gag didn't turn out as funny as it was originally envisioned. 

The same cannot be said for drawing on a tablet. If you are unsatisfied, hitting "delete" does not give the same "take that you crappy drawing" sense of satisfaction. (Ah, the sweet sound of paper being torn in half!) 


Eventually, sometimes sooner than later, a workable concept will magically appear on the paper. An average day is one cartoon. A good day, two. An extraordinary day, three - though honestly, after two I call it a day. After all, there's always tomorrow and the day after that and the day after that, etc.

  

Producing up to seven fresh cartoons weekly could get stressful. Do you ever get "dry?" What do you do to prime the pump?  (This might help "writer's block" sufferers.)

As I mentioned, priming the pump consists mainly of intense mental calisthenics (aka "daydreaming"). If I don't pick up the pencil then "ain't nuthin' gonna happen" so it's best to just START. The sooner that happens the sooner an idea will manifest itself.

"Do I ever get dry?" Well, let's just say that some days are easier than others. But, no. writer's block is never an option for me.

You are also an entertaining motivational speaker for businesses, colleges, etc. I attended one and came away almost believing I could be a cartoonist! 
Describe what you do your demonstrations.

I like to think of myself as a "sit down comic." 

Being in front of a live audience and telling jokes or sharing observational humor, going step by step through the creative process, connecting the dots, and of course some live doodling is great fun. It gives me the opportunity to connect with people from all walks of life with whom I would never have the chance to meet otherwise. 

What I hope that people take away from these live events is to find inspiration in their own lives by seeing from a slightly different and perhaps even humorous perspective, what would otherwise be mundane or unremarkable situations. 

I'll bet you'll never guess how funny flossing could be until you think about a sheep or a spider doing it!

Do you have any advice for newbie and hopeful cartoonists, writers and artists just starting out, or those struggling to get published?  

Advice you say? Well, yes. I do have some for what it's worth. 

If someone you know tells or sends you a letter of rejection don't take it personally. See if you can find out exactly why that person turned you down. Get the specifics if possible. 

One of my earliest letters of rejection came from a syndicate that loved my gags but thought my drawing needed work. I listened to them and really upped my game. That one reject coupled with some valuable constructive criticism made a huge impact on me and on my career.

Thanks, Leigh. And anything else you'd like to say before you leave? 

Say, would this be a suitable place to plug my latest book, which you can actually get for 25% off? It's called Rubes® Twisted Pop Culture, and contains over 30 years of my very favorite pop culture cartoons-from Mickey Mouse to the Beatles to Godzilla and hundreds more! 

It would make a fabulous Father's Day, graduation, belated Mother's Day, birthday or any day gift!   Here's the link and a preview:  Rubes.CartoonistBook.com

Besides creating comic humor for newspapers, Leigh has produced books of cartoons, magnets, greeting cards, e-cards, tee-shirts and box calendars. Be sure to visit also his web site and peruse his witty collections and books.   http://www.rubescartoons.com/